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Did you know that the average person receives 121 emails a day? Do you know anyone who wants to receive more than 121 emails daily? Probably not. How do you stand out? How do you make sure your emails are read? Look at email through a different lens. What message do you convey when you end your email, “sent from my mobile phone, please overlook typos? Simply because you use a mobile device to communicate does that give you a pass for shoddy communication?

The following can help improve your email effectiveness:

  • Brevity is king. Determine what you want the reader to
  • ...

Social media is one of the best ways to promote your showroom, but it isn’t enough to just post content to social whenever the mood strikes. The following tips regarding timing will help you make the most of your social media marketing.

Facebook

Hootsuite recommends posting on workdays between Noon and 3 p.m. SpoutSocial believes the best time is between 9 a.m. and 3 p.m. most days. Another study by CoSchedule found the best time to post on Facebook is between 1 and 3 p.m., Thursday to Sunday. These three ...

Social media advertising budgets have doubled worldwide over the past two years. Hootsuite, a platform for managing social media, estimates that $31 billion was spent on social media in the U.S. in 2016, and approximately 86% of those funds went to Facebook. Are businesses seeing a return on their investment in social media advertising? Not likely, finds two recent studies. Splashlight, a visual content creation company, found that social media influences less than 33% of U.S. consumers when making purchasing decisions. Those findings mirror another study by Lithium ...

Brandsource founder and best-selling author Don Miller explained why kitchen and bath showrooms need to tell compelling brand stories where the hero is not your company, but the client. Noted marketing author and blogger Bernadette Jiwa points out that most businesses think of story as a way to create and communicate value. However, story needs to move beyond a medium for becoming better known, increasing sales or making more profits. Jiwa notes, “the story, not of what is, but what’s at stake and what could be is what drives our desire to succeed.”

Stories ...

Harley Davidson’s brand is one of the most valued and recognized in the world. Why else would many of its customers tattoo the company’s logo to their bodies? Harley Davidson customers’ brand affinity has little to do with horsepower, handle bar configuration or time it takes to go 0 to 60 miles an hour. Sam Hill and Glenn Rifkin brilliantly summarized the appeal of Harley Davidson’s brand in their book Radical Marketing. They wrote that Harley Davidson represents, “a lifestyle, a work of art and an emotional connection to a widespread and unique ...

Five years ago, no one would bet on Best Buy. The poster child for showrooming, Best Buy appeared destined for the same graveyard that housed vanquished competitors Circuit City and Radio Shack. Best Buy appointed Hubert Joly as its new CEO in 2012, and he developed a plan dubbed Renew Blue that featured:

  • Matching rivals prices, which sent the message to consumers they did not have to shop anywhere else.
  • Expediting shipping by expanding its distribution center and improving the website and Best Buy app to enable consumers to buy online and pick up in store. Today,
  • ...

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