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How many times have you found yourself wanting to emulate a competitor or another business that has a good idea? Do you kick yourself for not thinking of something that should have been so obvious? Do you really have to carry the same lines as the competitor down the street? Is imitation really the sincerest form of flattery? ...

Snapchat went public about two weeks ago and saw its stock price increase by nearly 50% even though the company has yet to generate a profit. What is the fascination with this media platform that allows content to be accessible for 24 hours only? Can Snapchat be a viable medium to promote a kitchen and bath showroom? The answer is yes and the reason why is that if your target market knows that the videos of a new kitchen or a new product will only be available for 24 hours, the likelihood of your targets viewing them increases substantially. Here are several keys for using Snapchat to ...

If you can't figure out your return on your social media investment, you are not alone. 87% of the chief marketing officers in Fortune 500 companies cannot quantify if their social media efforts create new customers. Confusing cause with consequence is the biggest social media mistake most companies make, Harvard University professor Leslie K. John, Tulane University professor Daniel Mochon, Freeman School of Business professor Janet Schwartz and Gutenberg University of Mainz professor Oliver Emrich write in a recent The Harvard Business Review article. ...

Many national retailers such as Nordstrom, Lowes and others are turning to technology to improve the in-store experience. Lowes' Holoroom provides virtual reality tools that customers can use to design different spaces. Nordstrom developed a chatbot to provide shoppers with gift ideas during the holiday season and Rebecca Minkoff, the women's clothing retailer, offers smart mirrors and walls to promote interaction with customers. These technology enhancements are cool, but guess what? They don't work, according to a recent study by GPS Shopper and YouGov. The ...

Imagine if your showroom team had the same passion as Zappos employees, who are offered $2,000 to leave the company after completing a six-week training program. Zappos' remarkable success is attributed to a company culture that is dedicated to wowing clientele every time they call customer service or order from the web site. Zappos attributes all of its success to its company culture and the passion of its team members to deliver memorable customer experiences.

How can you tell if your team is passionate about what they do? Passion in the workplace is hard to define, sort of ...

Doesn't it often feel like there aren't enough hours in the day to accomplish all that you would like? You may be able to improve your personal productivity by following the examples of highly successful people who leverage their weekends to help them accomplish more in less time. 

According to a recent article on Success.com, highly successful people don’t sleep in on the weekends. Instead they wake up early because they realize that time is precious and it should not be wasted lounging in bed regardless of what day it is.  ...

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