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Most retailers that attempt to create compelling customer experiences fail, claims Doug Stephens, owner of the Retail Prophet consultancy. The reason is that most retailers, including kitchen and bath showrooms, don’t understand what customer experience really is and how to make it more compelling. They mistakenly believe that the customer experience will be enhanced by rebranding, updating displays, bringing in new lines, reconfiguring the showroom and moving from catalogs to tablets. Another popular misconception, says Stephens, is that retraining sales professionals and improving ...

Everyone has too much to do, challenging deadlines to meet and performance metrics to satisfy. Let’s face it, work can be stressful. However, we know that a stressful environment can zap productivity and make it more difficult for everyone on the team to be as effective as they can be.

You can help reduce stress in your showroom by clearly stating what your want, your expectations and goals. When team members receive vague message, they are caught in no man’s land. What does a team member think if you send an email asking for a meeting without providing a hint of what the ...

Bernadette Jiwa writes an excellent blog entitled, The Story of Telling. Her post on Sunday April 2 did a fantastic job defining the change necessary to market showrooms more effectively. Jiwa wrote,

The easy part of marketing is working out what to say, when and where, to whom, in order to sell what we make. We expend most of our energy on the easy part. The hard part is understanding why it’s important to say what we’re about to say and who will care enough to listen. We should start with the hard part.” ...

Incentives are sexy. Offering your staff free trips, gift certificates to local stores and entertainment venues, spa-like amenities and other similar perks for achieving goals certainly have an appeal. However, most incentives have limited shelf life. What most team members want and need is a corporate culture that cares about the team, and you don’t have to spend a lot of resources to demonstrate every day that you care about the people who surround you. According to the Disney Institute, there are four ways that you can demonstrate care in your business. ...

How many times have you found yourself wanting to emulate a competitor or another business that has a good idea? Do you kick yourself for not thinking of something that should have been so obvious? Do you really have to carry the same lines as the competitor down the street? Is imitation really the sincerest form of flattery? ...

Snapchat went public about two weeks ago and saw its stock price increase by nearly 50% even though the company has yet to generate a profit. What is the fascination with this media platform that allows content to be accessible for 24 hours only? Can Snapchat be a viable medium to promote a kitchen and bath showroom? The answer is yes and the reason why is that if your target market knows that the videos of a new kitchen or a new product will only be available for 24 hours, the likelihood of your targets viewing them increases substantially. Here are several keys for using Snapchat to ...

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