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There have been numerous studies that show being an optimist is good for your physical and mental wellbeing. However, does the benefits of being an optimist translate to the showroom? Not necessarily. According to Liz Wiseman, author of Multipliers: How the Best Leaders Make Everyone Smarter, there are generally two types of people: multipliers and diminishers. Multipliers, as the name implies, highlight the intelligence and skill sets of their co-workers. Conversely, diminishers do exactly the opposite. Even the best managers and leaders can have elements of a diminisher in them ...

Millennials get a lot of press. They are the largest generation in U.S. history and will eventually be a major market for kitchen and bath showrooms. However, at the moment, they are not as important as two other market demographics which are:

  • Women
  • Baby Boomers

Women are the premier purchasers of more or less everything. What are you doing to specifically craft messages, services, designs, merchandising and displays that appeal to women? In her groundbreaking book, Why She Buys, Bridget Brennan claims that women make the buy or are the key ...

No one wants to pay too much for a new kitchen or bath. Everyone seemingly wants a deal, prompting many showrooms to offer a discount on their products and services before the customer even asks for one. This practice devalues what you bring to the table, brings price into the conversation front and center and reduces your negotiating power.

As a general rule, don’t offer a discount if one is not requested. And if one is requested during the specification process, an easy response is to state, “We have not finalized the plan. Let’s first make sure that your needs ...

Brookstone recently announced that it is closing its 100+ mall stores to focus its energies on 30 brick and mortar airport locations and ecommerce. It’s another sign of a niche brick and mortar retailer seemingly throwing in the towel. For more than 40 years, Brookstone has offered quirky, niche products ranging from drones and all types of remote controls to 3D printed pens. Similar to recently shuttered Shaper Image and Radio Shack stores, Brookstone did not adapt to the changing retail paradigm that has resulted in a significant decline in shopping mall traffic. But it would be a ...

In 2011, Google coined the term, Zero Moment of Truth as the time between a consumer’s first interaction with a brand and the final purchase. If you don’t believe that the customer buying journey has undergone a complete transformation in the last seven years, consider this: consumers review on average 22 sources on information before making a purchase, and that number is more than 40 in categories such as travel and hospitality.

Winning the zero moment of truth involves implementing the guidance Marcus Sheridan provided at the BKBG Annual Conference. You need to answer ...

Learning new things can be difficult. It becomes even more challenging when the subject matter that you are trying to master is one in which you are not interested. However, this process does not have to be painful writes Dr. Barbara Oakley, in her book Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential.

You can build interest in a topic that you may not like by giving yourself a reason to learn it. Wouldn’t it be great if you could change the content on our web page without having to call your web consultant? Improving your skill set or ...

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