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Brookstone recently announced that it is closing its 100+ mall stores to focus its energies on 30 brick and mortar airport locations and ecommerce. It’s another sign of a niche brick and mortar retailer seemingly throwing in the towel. For more than 40 years, Brookstone has offered quirky, niche products ranging from drones and all types of remote controls to 3D printed pens. Similar to recently shuttered Shaper Image and Radio Shack stores, Brookstone did not adapt to the changing retail paradigm that has resulted in a significant decline in shopping mall traffic. But it would be a ...

In 2011, Google coined the term, Zero Moment of Truth as the time between a consumer’s first interaction with a brand and the final purchase. If you don’t believe that the customer buying journey has undergone a complete transformation in the last seven years, consider this: consumers review on average 22 sources on information before making a purchase, and that number is more than 40 in categories such as travel and hospitality.

Winning the zero moment of truth involves implementing the guidance Marcus Sheridan provided at the BKBG Annual Conference. You need to answer ...

Learning new things can be difficult. It becomes even more challenging when the subject matter that you are trying to master is one in which you are not interested. However, this process does not have to be painful writes Dr. Barbara Oakley, in her book Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential.

You can build interest in a topic that you may not like by giving yourself a reason to learn it. Wouldn’t it be great if you could change the content on our web page without having to call your web consultant? Improving your skill set or ...

How many times after working a full day do you believe that you did not accomplish as much as you wanted to? Have you ever wanted to add an additional day to the week or a few extra hours to a day in order to get through your “to do” list? A challenge in improving your and your team’s productivity is to determine how you currently spend your time. There are a number of apps that can assist such as Be Focused Timer, which is free, an enables you to track blocks of work and track past work history. Another app, Focus Booster ($2.99/month individual, $4.99 month professional ...

When you want to establish a relationship with a prospective client, be it a builder, realtor, multifamily developer or single-family homeowner, what’s better for an initial contact, email or phone call? After all, you only have one opportunity to make a first impression. You want to make sure that it is a positive one. Robert Graham, author of Cold Calling Early Customers, recommends sending an email because it does not require the recipient to respond immediately. Plus, he adds that you can use an email as a reason to make a follow up phone call.

Another reason to ...

BKBG Conference workshop leader Derek Gaunt (Black Swan Group) had a great blog post this week about using leverage to gain advantages in negotiations. Derek defines leverage as a perceived advantage that gives you a leg up to achieve the outcome you want.

Leverage is a powerful feeling, Derek writes, and that is one of the reasons why Black Swan Group considers leverage one of the four most emotional words in negotiation. One of the challenges of leverage is that abusing it can lead to broken engagements, poor ...

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