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Apple retail stores generate more dollars per square foot than any other retailer in the world. Scott Galloway points out in his new book The Four that Apple differentiates itself from other tech giants Google, Facebook and Amazon, because Apple is a luxury products company. Consumers spend eight to ten times more for an Apple iPhone than a Samsung Galaxy, because they are infatuated with the brand. Apple products connote a status that makes consumers feel good about their purchases. ...

Follow this four-step recipe to make your showroom a destination of choice: First, understand your customer’s goals and showcase why your showroom is best suited to meet those goals. Second, be crystal clear in your messaging. This requires creating realistic expectations for your customers. It might include explaining to customers that during the renovation process they are going to become frustrated because things may not go as smoothly as they would like. Let your customers know that they may want to curse you or your suppliers because of circumstances completely beyond your control. ...

Positive reviews and word-of-mouth referrals are gold to kitchen and bath showrooms. Imagine what your bottom line would look like if every one of your customers posted a positive review on Yelp or raved about the quality of your service and products to friends, neighbors and coworkers? Referrals can happen naturally or you can create them. Consider the following: ...

Think about it – you and your team spend an inordinate amount of time either preparing, reading or responding to emails. Imagine how much more productive you and your team could be if you could email under control. Step one, determine what you will do with each email that you receive. That does not mean you respond to each email immediately. There are three main options: ...

Change is one of the most difficult tasks for most people. It becomes even more challenging if the change involves subject areas that bore you or tasks you don’t like. However, change does not have to be painful writes Dr. Barbara Oakley, in her new book, Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential. ...

It’s the time of year that many people consider making a resolution to improve their life, business, relationships, health or a host of other reasons. However, the odds say that most resolutions won’t be successful. According to one study, only 8 percent of New Year’s resolutions are kept.

A recent article in The New York Times related the three main reasons you may fail to keep your resolution are:

  1. You are not the driver of the decision. External forces such as friends, colleagues or society tell you that you need to change instead of you making
  2. ...

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