BKBG Blog

The Lessons of Silestone's Rebranding Effort
May 13, 2021
The Lessons of Silestone's Rebranding Effort

Last year, Cosentino undertook a sweeping rebranding and repositioning of its benchmark brand Silestone, targeting a new consumer base and a younger demographic, claims Elizabeth Ramos, Marketing Director for the American market at Cosentino.  Silestone’s target demographic are younger consumers that value more humane companies and focus on experiences and value.  Ramos claimed that this consumer wants to buy from companies that inspire them.

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Delivering the Ultimate Customer Experience
May 5, 2021
Delivering the Ultimate Customer Experience

Scott McKain believes that there are three types of customers.  At the base level, there are those who are transaction oriented.  These are individuals who are completely price oriented.  Give them the lowest price and you will win their business. McKain claims in The Ultimate Customer Experience that most businesses overestimate the number of people who are concerned exclusively with price.  He makes an important distinction when defining price-oriented purchasers.  Price is always a factor but only with a small percentage of the buying public is price the only factor.

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Mastering the Obvious: It's Not So Easy
April 29, 2021
Mastering the Obvious: It's Not So Easy

We were tasked with finding a speaker who could open a conference.  The goal was to fire everyone up at the start of the conference and then provide a hearty meal of compelling content that could be taken from the Conference room on Thursday and applied to our members’ businesses the following Monday.  

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Making Better Decisions
April 22, 2021
Making Better Decisions

The reasons we make bad decisions include not investing the sufficient amount of time required to make a good decision, believing that as rational human beings we can thoughtfully solve complex problems in our heads and that you don’t need anyone else’s help to decide, writes Cheryl Strauss Einhorn, CEO of Decisive, a consultancy that helps businesses solve complex problems.

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Why Boring Is Bad
April 15, 2021
Why Boring Is Bad

What's bad, boring and barely read at all? Most business writing. If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, taste and completely unsatisfying.

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Capitalizing on Good Times to Become The Long-Term Destination of Choice
April 8, 2021
Capitalizing on Good Times to Become The Long-Term Destination of Choice

During times of economic uncertainly such as the start of a pandemic when no one had a working crystal ball, people reverted to instinct.  They let the left side of the brain take over.  They forgot about goods and simply focused on saving what they had and surviving the unknown.  That’s it.  They rarely took time to do something extravagant or purchase a special item. 

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Habits of Highly Successful People
March 31, 2021
Habits of Highly Successful People

Jeff Haden in an Inc. magazine blog articulated commonalities among remarkably successful people.  Here’s what they have in common.

No Backup Plans  

There are no rearview mirrors.  They have no backup plan, because a backup plan represents an easy out if things get tough or don’t go the way they were expected to go.  Remarkably successful people focus on making their plans work and will do whatever it takes to succeed.  Haden states, “Total commitment – without a safety net – will spur you to work harder than you ever imagined possible.”  And if you do not succeed, learn from your mistakes, but keep working hard.

 

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Feeling Overwhelmed? Taking a Vacation from Your  Desk Can Make You More Productive
March 25, 2021
Feeling Overwhelmed? Taking a Vacation from Your Desk Can Make You More Productive

Can you work less and accomplish more? An article in Scientific American, Why Your Brain Needs More Downtime finds that “mental breaks increase productivity, replenish attention, solidify memories and encourage creativity.” How can you work less, when there is so much more to do? 

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Mother Goose Dept.  – The Benefits of Compelling Story Telling
March 18, 2021
Mother Goose Dept. – The Benefits of Compelling Story Telling

Stories are powerful.  Good stories engage us.  Great stories win Oscars.  As parents, we read stories to our children and for the most part most kids sit attentively and use the stories we tell to make up stories of their own.  Storytelling and story listening are part of our DNA.  We don’t lose our thirst for story telling or listening as we get older.  We do, however, lose the ability to relate compelling content. 

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A New Perspective on Success
March 11, 2021
A New Perspective on Success

I’m not a big birthday guy. As a kid, I didn’t have many birthday parties out of choice. I never saw the benefit of having a bunch of kids over to your house to eat cake (which I don’t like) and ice cream (which I like more than a lot). Who thought of Pin the Tail On the Donkey (now I am really showing my age)? For someone who has been wearing glasses since the age of three, putting on a blindfold holds no appeal. Heck, all you had to do was to take my glasses and send me on my way.  I would only have had a 10% chance of hitting the wall. And didn’t you hate the kids who cheated at Pin the Tail? I guess they went to work for Bernie Madoff.

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