BKBG Blog

How To Make Your Message Go Viral
July 13, 2017
How To Make Your Message Go Viral

Word of mouth is responsible for 93% of messages passing from one person to another. Everyday, Americans engage in 16 word of mouth conversations where they say something positive or negative about a showroom, product, service or person. We recommend restaurants and movies we’ve watched to coworkers, tell family members about a great sale and recommend babysitters to our neighbors. American consumers mention brands 3 billion times a day. Our mentioning of brands is about as involuntary as is our breathing. We do it so often, we don’t even thing about it.

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Are You A Victim of Confirmation Bias?
July 6, 2017
Are You A Victim of Confirmation Bias?

Most hiring processes are not effective due to a concept known as "confirmation bias.” This involves people who interview prospects for a position in their firm that make a determination of a candidate's fit within five minutes of the start of the interview and then spend the rest of the time affirming what they want to believe based on those first impressions. 

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