BKBG Blog

Taking Ownership
March 12, 2020
Taking Ownership

I am a huge fan of Del Poling. I had the great pleasure of learning from Del at a leadership workshop. Del coined the term four-year-old behavior. At the time, my daughter was two years old, but she demonstrated Del's four-year-old behavior. 

My two-year-old daughter was at a neighbor's house and wet her pants. When asked if she had an accident, she said, "no." When asked about the puddle on the floor next to her, she said, "Cody did it." Cody was a golden retriever. 

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Write Emails that Get Opened
March 5, 2020
Write Emails that Get Opened

Do you know anyone who claims they don’t receive enough emails? Stop laughing. Email is the most prevalent business communication tool in use today. Everyone gets too many, and most are not wanted. How can your email get noticed and read?

First, understand your audience. Chances are those in the trades, customer service representatives and order processors do not have the same literary skills/education as your clients who depend on you to design their new kitchen or bath.

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How Showrooms Can Emulate Apple
February 27, 2020
How Showrooms Can Emulate Apple

Have you ever noticed how crowded Apple Stores always are? It does not matter the location, enter an Apple Store, and swarms of people will surround you. Apple Stores attract crowds because going to an Apple Store is enjoyable. The open environment features lots of room and lots of products that anyone can test drive.

Apple provides pleasurable experiences by offering:

  • A place to learn
  • A place to congregate
  • A place to serve
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One Price Can Fit All
February 20, 2020
One Price Can Fit All

Independent kitchen and bath showrooms that do not install products they sell can improve their conversion ratios, margins and avoid competing solely based on price by taking a page out of the design-build playbook. When a customer wants to renovate their kitchen, bath or any other room in the house, savvy design-builders often prepare proposals outlining the scope of work, products specified and proposed timeframe. And then they quote one price for the entire job. Mrs. Jones, your new kitchen will cost $75,486. And if Mrs. Jones wants to know how much she might be paying for a faucet or sink, design-builders will respond by saying that the cost of your new kitchen is $75,486. The sink and faucet are included in the price

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How to Ask Better Questions
February 13, 2020
How to Ask Better Questions

Showrooms may help their sales professionals succeed by establishing standard procedures and goals for first meetings with prospective clients.  If the initial client meeting is in the showroom, the goals should be to understand what the prospect wants to achieve, determine the budget available for the project, to establish trust and schedule a follow-up appointment at the client's home to measure the space. The key to achieving these goals is to ask the right questions and listen intently to responses.

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The Most Effective Social Media Posts
February 6, 2020
The Most Effective Social Media Posts

How can you attract more clients and customers? A simple answer is to communicate with them more effectively. Social media is often a preferred medium of choice for kitchen and bath showrooms to connect with clients and prospects. Four university professors analyzed a brand’s social media messages impact on a company’s most valuable customers and not so loyal customers.

The analysis examined the following five dimensions of brand experience:

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A Little Shout Out Goes a Long Way
January 30, 2020
A Little Shout Out Goes a Long Way

The number one reason why showroom employees seek greener pastures is a perceived lack of appreciation by ownership for their contributions to the business. Many owners recognize and appreciate the contributions that team members make, but they don’t necessarily know how to communicate their appreciation effectively. Some find it difficult, and others erroneously assume that their team knows how the owners feel about them. Others believe offering praise too often marginalizes the effectiveness of acknowledging truly noteworthy contributions.

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Why Do Wealthy People Buy Kitchens and Baths at Home Depot?
January 23, 2020
Why Do Wealthy People Buy Kitchens and Baths at Home Depot?

Whoda thunk it!? Home Depot is a favorite of Americans who earn more than $250,000 a year, according to the 2019 Gartner Consumer Value and Lifestyle Survey. Gartner attributes the home center's attraction to the upper 2% of wage earners to its ability to tap into wealthy Americans' motivations. 

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No Such Thing As Free Lunch...or Free Shipping
January 16, 2020
No Such Thing As Free Lunch...or Free Shipping

Free shipping has become an expectation for most American consumers thanks in large measure to Amazon. Shipping charges are the number one reason why online shoppers abandoned their online carts, according to a 2018 survey by Internet Retailer, further supporting the notion that Americans do not believe they should pay for freight. Other shoppers faced with a minimum for free shipping will make additional purchases, or buy more expensive products, in order to qualify for free freight, claims University of Pennsylvania Wharton School Professor Roy Berman. 

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Seeing Is Believing
January 9, 2020
Seeing Is Believing

Examples of past projects are the most important factor consumers use to select a showroom or design professional to design their new kitchen or bath, according to the Truth about Kitchen and Bathroom Renovations Survey, conducted by Hausera. Pictures of completed projects were more influential than online ratings and reviews. 38% of respondents reported a professional portfolio that shows examples of past work mattered the most in selecting a company to renovate a kitchen, bath or laundry room. 35% of respondents used recommendations from family or friends as the primary criterion for selecting a remodeler, and 35% said online ratings and reviews mattered the most.

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