What’s the best way to pitch a builder to rely on your showroom for kitchens and baths or to convince customers that they should trust you to create the kitchen of their dreams? Is there a secret sauce for successfully pitching ideas? Best-selling author Simon Sinek (Start With Why and The Infinite Game), believes the best way to pitch an idea is to explain the why – what’s the purpose of what you are proposing. Sinek believes when you start with why it is easier for people to understand the motives and goals behind your pitch or idea.
There are tons of tools, apps and articles that offer guidance for managing email. Part of the problem is that email is so pervasive in our daily lives that it consumes too much of almost everyone’s day. For too long, emails are perceived as urgent and important communications. Most are not, but that does not dismiss the fact that if you don’t respond immediately to whatever query has been posed, you are considered nonresponsive. That’s part of the problem, but there are solutions.
Almost every BKBG Shareholder and Preferred Vendor Partner could use additional help. The ability to grow their business, improve margins and make operations easier and more rewarding are directly linked to their ability to attract and retain talent. The Great Resignation is real. Nineteen million workers quit their jobs between March and July 2021 and job openings surged to an all-time high of more than 10 million. What can be done to attract and retain talent? Promote your brand to attract employees in the same fashion that you promote your brand to attract new business.
What most BKBK members lack the most is connection and time. We don’t have enough time to do the things we want and often are pressured by deadlines to hit send before we want to or should. Harvard University’s Director of the Writing Center Jane Rosenweig offers the following guidelines to improve your communication capabilities.
The talent wars are for real, placing a premium on proactive measure that you can use to retain your current team members. A major reason why top performers may seek or be recruited to greener pastures is the lack of connection with their existing company. This has become a more difficult challenge during COVID when so many team members are spending all or most of their time working remotely. What’s the answer? Conduct a “stay” interview, advises Dr. Tomas Chamorro-Premuzic writing in Fast Company.
Retaining and attracting best-in-class talent have placed a premium on both recognition programs and appreciation activities. Recognition, according to author Mike Robbins, is rewarding results or performance. You can recognize team member with bonuses, raises and promotions for jobs well done. Less formal recognition tools can include a verbal acknowledgment of superior performance; even a shout out at a staff meeting.
We all know people who are glass half full, half empty and those that approach the world as if all of the water has spilled from the glass and there is little hope. What makes the half-full group positive and seemingly happier? And what is their secret sauce that you can use to improve your daily happiness? According to University of Texas professor and author Art Markham, the happiest people have approaches to life that are easily emulated.
There are many good reasons why social media is the primary medium businesses use to promote their offerings. More than 70% of people who have a positive social media experience with a showroom will tell friends and family about the brand. Social media is viewed as more credible, because it provides opportunities to become part of your customers’ lives with content that is meaningful to them even if some of that content is promotional.
It's the time of year that many people consider making a resolution to improve their life, business, relationships, health or a host of other reasons. However, the odds say that most resolutions won't be successful. According to one study, only 8 percent of New Year's resolutions are kept.
Ritz Carlton co-founder Horst Schulz estimated the lifetime value of a Ritz customer at $300,000. How did he determine that figure is anyone’s guess. However, the fact that he did estimate the value of a customer was meaningful to Schulz’ and Ritz’ success because it signaled that one of the company’s most important assets was customer loyalty.