“I am going to put a thousand songs in your pocket,” claimed then-Apple CEO Steve Jobs when he introduced the iPod. It was a revolutionary product that simply did not change the way people listen to music, the iPod transformed the music industry. Jobs used a similar strategy when he introduced the iPhone. He told the audience that Apple had developed a device that was an iPod and a phone that also provided access to the Internet. “These are not three separate devices,” Jobs stated. “This is one device, and we are calling it iPhone. Today, Apple is going to reinvent the phone, and here it is.”
Reading is comparable to exercise. Most business owners and successful designers know that they should exercise and read more than they do currently. Easier said than done. It’s difficult to make the time for both. When you come home from the showroom, most likely you are tired and hungry and not motivated to go for a run or pick up a book. Let’s make the case for reconsidering. In his five-year study of more than 200 self-made millionaires, Thomas Corley found that most don’t watch television. Instead, 86% claimed they read and more than 63% said they listened to audio books on their daily commute.
It’s hard to teach old dogs new tricks and that’s one of the biggest challenges showrooms have in adapting to the new customer-buying paradigm that currently exists. Many experienced sales professionals adopt a mindset that they already know everything there is about kitchen and bath showroom customers. They compartmentalize different customer types. There are the know-it-alls. Another group is the pain the backsides. Certain types of customers fall into the never-able-to please category. You get the idea. It’s time to wipe the slate clean. The customer-sales relationship has changed dramatically. Customers are knowledgeable. They are leery. Trust is something that needs to be earned every time someone walks in the door. Team members that are clinging to past experiences and believe they know it all are doing a disservice to themselves, the showroom and customers.
Contagious – Why Things Catch On, written by U Penn Wharton Marketing Professor Jonah Berger, offers guidance that kitchen and bath showrooms can use to become better promote their brands.
More than 47 million Americans voluntarily quit their jobs in 2021, reports the U.S. Bureau of Labor Statistics. The result is that many BKBG Shareholders and Preferred Vendor Partners can’t find the labor necessary to grow their businesses and often efficiently manage the business that they currently have.
Numerous marketing experts claim that kitchen and bath showrooms must deliver compelling, engaging and memorable customer experiences to stand out and become a destination of choice. If your skill set is limited to taking orders, how do you differentiate on anything other than price?
How much time, energy and intellectual capital do you spend on things that are not worth the effort? Most likely the answer is too much. Similar to other finite resources, how you allocate your energy level and focus impacts productivity, health and emotional wellbeing. For most people, energy levels increase if they get a good night’s sleep, eat healthier and exercise regularly. Energy also increases if you connect to something that is bigger than yourself, such as a charitable cause. You know what needs to be done to recharge your batteries, but what many people do not consider is how to strategically use the energy they have.
How many times have you found yourself wanting to emulate a competitor or a benchmarking business that has a good idea? Do you kick yourself for not thinking of something that should have been so obvious? Do you really have to have the same lines as the competitor down the street? Is imitation really the sincerest form of flattery? What we don’t typically ask about a new line, new product or service that you want to acquire and/or offer is how do you know if it will be successful?
A lesson many kitchen and bath showrooms learned from sheltering in place during COVID 19 is that coming to the showroom every day is not necessary for your team to be productive. At a time when attracting and retaining talent is paramount, many showrooms are re-evaluating their work processes and benefit packages. What can you do to attract and retain best-in-class talent?