BKBG Blog

Old Dogs Can Learn New Tricks
December 21, 2017
Old Dogs Can Learn New Tricks

Change is one of the most difficult tasks for most people. It becomes even more challenging if the change involves subject areas that bore you or tasks you don’t like. However, change does not have to be painful writes Dr. Barbara Oakley, in her new book, Mindshift: Break Through Obstacles to Learning and Discover Your Hidden Potential.

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The Traits of Overperforming Sales Professionals
December 7, 2017
The Traits of Overperforming Sales Professionals

A University of Southern California Business School professor study of 1,000 sales identified the distinctive characteristics and habits of top performers. He found that 15 percent of those surveyed had exceeded their quotas by more than 125 percent. Here are the key findings of the study:

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Improving Email Effectiveness
October 19, 2017
Improving Email Effectiveness

Did you know that the average person receives 121 emails a day? Do you know anyone who wants to receive more than 121 emails daily? Probably not. How do you stand out? How do you make sure your emails are read? Look at email through a different lens. What message do you convey when you end your email, “sent from my mobile phone, please overlook typos? Simply because you use a mobile device to communicate does that give you a pass for shoddy communication?

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Better Communicate Your Brand Value
September 7, 2017
Better Communicate Your Brand Value

Harley Davidson’s brand is one of the most valued and recognized in the world. Why else would many of its customers tattoo the company’s logo to their bodies? Harley Davidson customers’ brand affinity has little to do with horsepower, handle bar configuration or time it takes to go 0 to 60 miles an hour. Sam Hill and Glenn Rifkin brilliantly summarized the appeal of Harley Davidson’s brand in their book Radical Marketing. They wrote that Harley Davidson represents, “a lifestyle, a work of art and an emotional connection to a widespread and unique community.” If you ever speak to a Harley owner and ask them why they chose the brand, they will most likely reference the feeling they get when they ride their bike.

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Back from the Dead
August 31, 2017
Back from the Dead

Five years ago, no one would bet on Best Buy. The poster child for showrooming, Best Buy appeared destined for the same graveyard that housed vanquished competitors Circuit City and Radio Shack. Best Buy appointed Hubert Joly as its new CEO in 2012, and he developed a plan dubbed Renew Blue that featured:

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