How do you make your showroom a place where people really want to work instead of a place to earn a living? According to the author of The Employee Experience Advantage Jacob Morgan, becoming a go-to employment destination requires providing superior cultural, technological and physical employee experiences. Morgan found that companies that made the largest investment in employee experiences showed up 28 times more among Fast Company magazine’s most innovative companies list and 11.5 times as often in Glassdoor’s Best Places to Work. Experiential organizations also had four times the average profit and more than two times the average revenue of companies that did not make similar investments. They were also 25 percent smaller, suggesting they are more productive and innovative.
Finding and retaining top talent remains one of the greatest challenges in the kitchen and bath showroom business. BKBG members may be able to greatly increase their recruitment and retention rates by framing the services that they provide to clients in a different light. A kitchen and bath showroom does so much more than build new spaces in homes. BKBG members help to improve quality of life for their clients. They make a positive difference, providing endless opportunities for family members to better connect with one another and build stronger relationships with neighbors and friends.
Apple retail stores generate more dollars per square foot than any other retailer in the world. Scott Galloway points out in his new book The Four that Apple differentiates itself from other tech giants Google, Facebook and Amazon, because Apple is a luxury products company. Consumers spend eight to ten times more for an Apple iPhone than a Samsung Galaxy, because they are infatuated with the brand. Apple products connote a status that makes consumers feel good about their purchases.
Follow this four-step recipe to make your showroom a destination of choice:
First, understand your customer’s goals and showcase why your showroom is best suited to meet those goals.
Think about it – you and your team spend an inordinate amount of time either preparing, reading or responding to emails. Imagine how much more productive you and your team could be if you could email under control.
Step one, determine what you will do with each email that you receive. That does not mean you respond to each email immediately. There are three main options:
It’s the time of year that many people consider making a resolution to improve their life, business, relationships, health or a host of other reasons. However, the odds say that most resolutions won’t be successful. According to one study, only 8 percent of New Year’s resolutions are kept.
An interesting article in Scientific American shed light on “Why Smart People Do Foolish Things.” Author Heather Butler relates that there is a disconnect between how intelligence is measured and making smart decisions. The Intelligent Quotient (IQ) test is often the barometer of intelligence. The test evaluates ability to solve visuospatial puzzles, math problems and vocabulary questions, recognize patterns and conduct visual searches. Butler understands that being intelligent offers significant advantages. Intelligent people generally do better in school, have better jobs and careers and are less likely to get into trouble (e.g., commit crimes) as adolescents. However, Butler notes that being intelligent does not necessarily predict other life outcomes such as well-being. Research shows that most intelligence tests fail to predict one’s decision making ability, and that helps to explain why smart people sometimes do foolish things.
Making your brand relevant and socially useful is one of the challenges affecting kitchen and bath showrooms. How to you accomplish this? The first stop is your website. Are you providing information that customers want? Are you making it easy to find information? Pretend you are a customer looking to remodel your kitchen. If you went to your website, would it deliver the information you want and need? Would it encourage you to call, email or visit your showroom? Ask yourself what you can do to make your brand more relevant and useful? This is a great place to start because recent research found that consumers find 44% of all brand experiences as boring.
There’s a fine line between risk taking and dumb. Many of the great CEOs in today’s corporate world, including Amazon’s Jeff Bezos, Netflix’ Reed Hastings and Coke’s James Qunicey believe in the power of failure. If you are not taking risks, you are not thinking creatively enough they argue. One of Bezos’ great competencies, and there are many, is that he is quick to pull the plug on projects that don’t appear to pan out. As Scott Galloway points out in his new book, The Four: The Hidden DNA of Amazon, Apple, Facebook and Google,Bezos divides Amazon’s risk taking into two types: 1) Those you can’t walk back from (“This is the future of the company.”), and 2) Those you can (“This isn’t working, we’re out of here.).
Do you know someone who believes they are right 100% of the time? These people are difficult to deal with, especially if they are your clients. They believe because they may have been successful in life, or achieved a certain financial or societal status, that they have the right to tell others what to do and how to do anything and everything. How do you deal with a know-it-all? According to Priscilla Claman, president of Career Strategies, the first step is to pick your battles wisely. If the advice, guidance, directive or request is not going to make a difference in the outcome of the project or compromise the integrity of your design, let it go.