Making your brand relevant and socially useful is one of the challenges affecting kitchen and bath showrooms. How to you accomplish this? The first stop is your website. Are you providing information that customers want? Are you making it easy to find information? Pretend you are a customer looking to remodel your kitchen. If you went to your website, would it deliver the information you want and need? Would it encourage you to call, email or visit your showroom? Ask yourself what you can do to make your brand more relevant and useful? This is a great place to start because recent research found that consumers find 44% of all brand experiences as boring.
Americans are obsessed with simplification. Make your brand stand out by finding ways to make the buying experience at your showroom easy. Don’t ask customers to fill out complicated forms. They won’t take the time. If you don’t make it easy to buy from you, customers will go places where they aren’t hassled.
Simplification also involves making it easy to communicate with a real live person. Phone numbers need to be prominent on your website. You also should seriously consider providing customers with a chat option. Finally, mobile continues to grow in reach and importance. If your website is not mobile friendly, you are way behind the times and missing multiple opportunities. Your website needs to be easily viewed on smart phones and tablets.