Seeing Is Believing

Seeing Is Believing

Examples of past projects are the most important factor consumers use to select a showroom or design professional to design their new kitchen or bath, according to the Truth about Kitchen and Bathroom Renovations Survey, conducted by Hausera. Pictures of completed projects were more influential than online ratings and reviews. 38% of respondents reported a professional portfolio that shows examples of past work mattered the most in selecting a company to renovate a kitchen, bath or laundry room. 35% of respondents used recommendations from family or friends as the primary criterion for selecting a remodeler, and 35% said online ratings and reviews mattered the most.

The survey queried homeowners across the US in all age groups of which 80% had undertaken a kitchen, bath or laundry room renovation in the past two years, and 60% reported that they plan to renovate in the next two years. The primary reason, cited by 41% of respondents, for renovating is adapting to family or lifestyle change due to a disability or aging in place. Additional reasons are to increase the value of a property prior to selling cited by 38% of respondents and improve the functionality of existing space reported by 38% of respondents.

Nearly 70% of respondents relied on a specialty design professional such as a kitchen designer to design their new kitchen, bath or laundry room. Other homeowners relied upon for their renovation included an interior designer (61%), remodeling contractors (58%) and architects (45%).

Homeowners cited staying on budget as the number one challenge for their renovation, followed by finding the right professionals and financing their projects. 

Smart internet-connected products were identified by 48% of homeowners on their wish lists that included smart lighting systems (58%), hands-free faucets (52%) and Wi-Fi connected refrigerators (47%). 51% of homeowners reported that they plan to buy environmentally efficient products. The most wanted green products were energy-efficient lighting (52%), energy-efficient dishwashers (49%), water-conserving showerheads (45%), toilets (43%) and faucets (42%).


Lessons for kitchen and bath showrooms:

  • On your website and social media outlets (Facebook, Pinterest, Houzz) make sure you have professional quality photos of your finished projects and a professional portfolio that puts your projects in the best light. Is there a better time to take advantage of the BKBG program offered by Kaskel Photo (847-682-7625;
  • If the primary reason why consumers are renovating is to age in place gracefully, tout your universal design capabilities and products.
  • If staying on budget is the number one challenge for homeowners undertaking kitchen and bath renovations, are you providing guidance to enable them to do so? Are you using BKBG’s call to action guide on budgeting for a new kitchen renovation? Is there a good reason why you can’t pen a blog for your web site and social media outlets with budget guidance? 
  • If financing is the third biggest challenge facing homeowners remodeling, can you assist? Have you checked out BKBG's financing program offered through GreenSky (404-400-2980;
  • Is there a reason why you are not displaying energy-efficient lighting or water-saving toilets and faucets in your showroom? Is there a reason why your displays don't feature hands-free faucet operations. Check out the offered from The Stock Market (800-467-8625; or Trumbull Industries (330-393-6624;


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