Write Emails that Get Opened
Do you know anyone who claims they don’t receive enough emails? Stop laughing. Email is the most prevalent business communication tool in use today. Everyone gets too many, and most are not wanted. How can your email get noticed and read?
First, understand your audience. Chances are those in the trades, customer service representatives and order processors do not have the same literary skills/education as your clients who depend on you to design their new kitchen or bath. In the U.S., 43% of adults either have basic or below basic literacy skills. Your emails need to have as few words as possible and be crystal clear. Here’s how:
- Write in the active voice.
- Write in the first person.
- Use short sentences.
- Employ the subject line to identify the purpose of the email.
- Use words that everyone in the third grade can understand
- Include a call to action.
- Avoid 50 cent words
- Use a consistent format
- Third-person: ABC Kitchens has been serving the metropolitan area for decades and offers state-of-the-art design to a discriminating clientele who appreciate the finer things life has to offer.
- First-person: We make renovating kitchens easier.
- Start sentences with verbs, e.g., Get the advice you need to keep your renovation on budget. Download our guide for selecting kitchen cabinets.
- Use a template or format that readers can use to scan an email and understand what you have to say and want them to do. Use bullets to emphasize key points or graphics that tell your story. Use the first line to relate your most important information the reader needs to know or your call to action. Please respond by COB today to ensure that your plans can be submitted for a permit.