Designer Alliance

The groundbreaking BKBG Designer Alliance connects more than 400 BKBG showroom designers to help them grow personally and professionally and provides a valuable program for BKBG Showrooms to attract and retain best-in-class talent.  

Once a quarter, BKBG offers 2020 Training for those new to 2020 software, those at the intermediate level, and a third session for advanced users. Each session covers different learning objectives to help keep members of the BKBG Designer Alliance up to date with the most successful practices that save time and help wow customers.

The BKBG Designer Alliance Design Contest recognizes and promotes the outstanding skill and talent of Designer Alliance members by showcasing and rewarding best-in-class designs. Winning entries not only receive a cash reward, but are also promoted in industry and BKBG publications, social media sites, and at the BKBG Conference.

Designer Connection is a regularly published e-letter featuring designer profiles, trends, and product updates, and BKBG vendor profiles and product offerings. Below you will find the latest editions.

Contact if you would like to sign up to receive the Designer Connection e-letter

BKBG's quarterly designer peer group calls are an open forum to connect with other like-minded professionals and discuss topics that are most pressing and interesting to K&B designers. These quarterly get-togethers are only available through BKBG and are the only opportunity to pick the brains of best-in-class designers from across the U.S. Each call has a focus that may be trends and how to capitalize on them, tips for getting published, process improvement, current market conditions, challenges, and most successful practices.

In addition to sales and 2020 training sessions, BKBG offers periodic webinars to help Shareholders and Designer Alliance Members capitalize on market and design trends to create competitive advantages, expand sales with existing customers, learn how to represent yourself and your business on social media, recap KBIS, and get published.

BKBG partners with Breakfront Software to offer the 4M Sales Training program that focuses on selling value instead of price and to expand the sale of a qualified buyer. This program offers a comprehensive methodology developed specifically for kitchen and bath showroom applications.

The 4M Sales Process is a comprehensive methodology custom-built for our industry proven to increase sales. Topics covered include:

  • How to properly qualify prospects.
  • Focusing on the why, expanding the sale, and reducing the sales cycle.
  • Proven presentation strategies that win more contracts.
  • Negotiation strategies and closing techniques.

BKBG has partnered with the National Kitchen and Bath Association to offer discounted access to the NKBA badge program. Badges are a micro-credentialing initiative to recognize kitchen and bath industry professionals who specialize in areas other than design. Specialty badges align with competencies directly applicable in today’s kitchen and bath industry that include sales and marketing, remodeling, cabinetry, lighting, sustainability, and color expertise, among other topics. The badge program offers showrooms a cost-effective easy button to recognize and reward designers and attract and retain talent.

Click here to view the presentation from Tressa Samdal.