Shareholder Benefits

BKBG Shareholder benefits fit into three buckets: Programs and resources that offer financial benefits, professional development opportunities, and business growth services.  Click on the plus sign to learn  how you can use BKBG benefits to grow your business, make it more profitable, easier, and more professionally rewarding to operate.

Financial Benefits 

Imagine receiving additional financial benefits for everything you do without having to change anything that you do. BKBG Shareholders pool their purchasing power to receive quarterly rebates, preferred pricing, enhanced terms, and display programs on almost every product that they sell from 50 leading kitchen and bath product manufacturers.

The BKBG Engagement Program recognizes and financially rewards Shareholders for their commitment to and support of BKBG Preferred Product Partners, programs, and initiatives. The program enables every Shareholder, regardless of size or business model to profit financially from the Engagement Program. 

Shareholders earn points based on the following and many other opportunities:

  • Involvement and participation in BKBG programs
  • Increasing purchases with BKBG Preferred Product Partners
  • Achieving certain purchasing levels
  • Adding a new BKBG cabinet vendor display or displacing a nonvendor with a Preferred Product Partner

Shareholders that reach Engagement Program plateaus share in a $150,000 bonus pool. 

BKBG employs trade area analytics to help its member showrooms  identify 35% to 40% of their market potential that they do not realize exists.  BKBG trade-area analytics helps member showrooms to grow their business. This exclusive BKBG benefit helps grow Shareholder businesses by:

  • Isolating targetable areas for remodeling activity within a 30-minute drive to your showroom at different price points.
  • Pinpointing where your showroom will receive the greatest return on your marketing spend.
  • Developing more effective marketing messages catered to specific demographics.
  • Improving the look, feel, and effectiveness of showrooms by helping to assure a consistency of image between marketing and sales efforts and showroom displays.
  • Identifying ideal locations for new showrooms.

“We never realized the depth of data that was readily available to us. Far and away, analytics have generated the best cost of leads and sales returns that we’ve ever had,” Neil Pfister, Enchanted Kitchens, Englewood, CO.
“I was surprised by the ability to take a map and pinpoint exactly what you want. The analytics identified specific neighborhoods that are ripe for remodeling, primarily those featuring production homes built more than 10 years ago.” Danny McGeady, JEM Designs, in Beavercreek, OH.
“Some of the zip code opportunities identified by our trade-area analytics shocked us. We were missing opportunities in a neighborhood directly across the street from our showroom, Justin Leatherman, Leatherman Supply, Goshen, IN.

BKBG’s call to action guides answer your customers’ most pressing questions that change the perception of a showroom from cabinet seller to trusted advisor and convert more website visitors into showroom customers.

BKBG Shareholders not only use the call to action guides as a website resource, but also as part of prospective client customer presentations, at home and trade shows, and on their social media sites to drive more traffic and engagement to their websites.

BKBG will customize each guide for Shareholders with their logos, addresses, phone numbers, email contacts, and photos of showroom projects.

Want to show up on the first page of those searching for a new kitchen or bath in your market with no expense and little time commitment?  BKBG offers another easy button to do so.  BKBG produces a weekly blog for Shareholders to use as their own. Compelling reasons to use the BKBG blog include:

  • Showrooms that blog generate 67% more leads that those that don’t. 
  • Small to mid-sized businesses that blog experience 126 percent more lead growth than those that don’t.
  • Blogging improves search engine optimization and the ability of potential customers to find your showroom because search engines direct online researchers to websites that have fresh, relevant content. 
  • HubSpot found that websites with blogs get 55% more traffic than sites without blogs. 
  • Locallogy reported that Shareholders who use the BKBG blog get 100% more social media views than those that don’t.

BKBG Affinity Partners include digital marketing agencies and website consultants that design and develop websites, create and implement search engine optimization programs, optimize showrooms’ online and social media presence, and develop pay-per-click strategies that get leads, drive revenue, and maximize ROI.

Professional Development and Growth Services

The groundbreaking BKBG Designer Alliance connects more than 400 BKBG showroom designers to help them grow personally and professionally and provides a valuable program for BKBG Showrooms to attract and retain best-in-class talent.  Alliance members can take advantage of:

  • Quarterly 2020 software training sessions
  • Design contests
  • Monthly e-letter featuring designer profiles, trend and product updates, and BKBG vendor profiles and product offerings
  • Quarterly peer calls
  • Training/webinars
  • Sales training programs
  • Discounted NKBG Badge Program participation
  • Best-in-class mood boards and presentation package guidance

BKBG has partnered with the National Kitchen and Bath Association to offer discounted access to the NKBA badge program. Badges are a micro-credentialing initiative to recognize kitchen and bath industry professionals who specialize in areas other than design. Specialty badges align with competencies directly applicable in today’s kitchen and bath industry that include sales and marketing, remodeling, cabinetry, lighting, sustainability, and color expertise, among other topics.

BKBG’s Learning Center is an incredible, best-in-class resource that offers courses, templates, and ideas to improve finance, marketing, sales, business operations, human resource practices, and estimating among other business topics. This resource is made avalible to Shareholders through BKBG's partnership with Remodelers Advantage. 

Why continue to fight the competition alone?

BKBG Shareholders work together to identify best practices, take advantage of what's trending in their markets and serve as sounding boards to help fellow shareholders improve their businesses. Staff arranges open discussion meetings at the BKBG Annual Conference and quarterly peer calls and is always there to help Shareholders gain constructive input on pressing issues and wild ideas. BKBG Shareholders are fiercely independent, but they also come together to act as a single entity for mutual benefit.

The BKBG Annual Conference provides unique opportunities to network, interact and strategize with best-in-class showroom owners and senior executives of BKBG’s Preferred Vendor Partners.  2023 Conference highlights include:

  • Peer-to-Peer Roundtables
  • Keynote address: Choose to be Remarkable
  • Educational Breakouts (Hiring and Retaining Best-in-Class Talent, Achieving Work Life Balance, and K&B Market Trends Update)
  • One-on-one meetings with every BKBG Preferred Vendor
  • Multiple networking opportunities

The Shareholder Council creates small subsets of non-competing, high-performing BKBG Shareholders who are highly active within the group to work closely with each other to: 

    1. Offer a consistent peer group experience with quarterly meetings.
    2. Formally assist each other with business growth plans, problem solving and strategy development.
    3. Identify and promote successful practices.
    4. Provide valuable feedback to Preferred Vendors.

BKBG assists Shareholders in keeping their fingers on the pulse of the latest industry trends, business practices, product development, and successful practices through an ongoing series of webinars and training sessions. 

Business Growth Services 

BKBG assists shareholders through a business advisory that evaluates:

  • Showroom selling processes
  • Designer/project processes
  • Profit margins, job site efficiency, and customer referral programs.
  • Customer base
  • Showroom layout, merchandising, presentations, digital presence, and lead management

Tired of chasing your vendors for help on day-to-day field issues? BKBG Preferred Vendors view each Shareholder as one of its largest customers because BKBG represents more than 200 showrooms. If you have an issue, typically your contact is the manufacturer’s owner or national sales manager.

BKBG has an exclusive program and preferred pricing structure with Breakfront Software that provides BKBG Shareholders with an internal business system software program developed specifically to meet the unique needs of independent kitchen and bath showrooms. The system eliminates many of the time-consuming processes that prevent showroom kitchen and bath designers from spending more time selling and designing kitchens and allocating more time to potential customers who are most likely to buy.  Software features include:

  • set margins and multipliers by product type/product category and manufacture
  • set different multipliers for different cabinets from the same manufacturer
  • ability to switch products, finishes, and styles without having to redesign in 2020 or other kitchen design software programs
  • improved lead and labor tracking
  • more effective purchasing controls and processes
  • more effective scheduling and training
  • ability to best position different manufacturer price points
  • Universal catalog mapping that allows showroom owners to seamlessly transition between different lines and manufacturers

You don't have to turn away projects or quote time frames that send prospects to competitors because you are too busy. Here's why.  Through an exclusive Bath & Kitchen Business Group partnership, Nellie Christine Design offers a reliable and talented freelance design partner for BKBG Shareholders to assist with overflow projects, provide design review suggestions and offer showroom space planning/design services.  Nellie Christine Design is another reason why more than 150 independent, best-in-class kitchen and bath showrooms and design build firms trust BKBG to make their business easier, larger, and more profitable.

To apply to become a BKBG Shareholder, contact Jennifer Swenson at 412-337-6624, email or click join at the top of the screen.